Professional photography is one of the highest-ROI investments in a listing. Data shows professionally photographed listings sell 32% faster and command $3,400 to $11,200 more than comparable properties with standard imagery. Since 97% of buyers start their search online, the digital presentation is your first negotiation. A weak lead photo means buyers scroll past before they ever see the property.
⚠️ UNVERIFIED: No T1/T2 source located as of 2026-08-01.
From the seller playbook: Packaging Your Property for Maximum Perceived Value
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
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