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How do I optimize my listing on StreetEasy and Zillow?

Complete your entire media package - professional photos, video, floor plan, and listing description - before going live. Listings that launch with missing media get buried by platform algorithms and lose the highest-intent buyer cohort permanently. Use specific, indexable language: name the building, cross streets, transit lines, schools, and parks rather than generic marketing adjectives. Include exact financial figures like maintenance, taxes, and square footage.

From the seller playbook: Digital Listing Optimization

This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.

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