Typically 2-5% below recent comparable sales in your building or immediate neighborhood. The discount needs to be meaningful enough to cross a buyer's search bracket threshold and trigger fresh platform alerts - a $10,000 reduction on a $2M listing is invisible, but $75,000 - $100,000 below gets you into the $1.9M search bracket where a completely new group of buyers is looking.
⚠️ UNVERIFIED: No T1/T2 source located as of 2026-08-01.
This article provides general educational information only. It is not legal, tax, financial, insurance, compliance, housing, brokerage, or professional advice. Rules, tax rates, obligations, enforcement practices, and market conditions vary by property, building, contract, municipality, and jurisdiction, and they change. Sellers should consult a qualified attorney, CPA, or other appropriate professional before making decisions based on their specific situation.
From the seller playbook: Bid-Up Strategy Execution
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
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