Professional HDR photography is the single highest-ROI marketing investment you can make. Listings with professional photos sell faster and at higher prices across every price tier. Since 97% of buyers start their search online, your lead image determines whether buyers click through or scroll past. Amateur or smartphone photography creates an immediate and permanent competitive disadvantage - regardless of what your property actually looks like in person.
From the seller playbook: Professional Photography and Virtual Tour Standards
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
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