Yes - video content extends reach and engagement beyond what static photos achieve. A 60-120 second walkthrough uploaded natively to listing platforms and social media generates additional visibility and attracts out-of-town buyers who cannot attend showings easily. For luxury properties ($3M+), Matterport or similar 3D walkthroughs have become expected. The investment is typically $500 - $2,000 and provides lasting marketing value throughout the listing period.
This article provides general educational information only. It is not legal, tax, financial, insurance, compliance, housing, brokerage, or professional advice. Rules, tax rates, obligations, enforcement practices, and market conditions vary by property, building, contract, municipality, and jurisdiction, and they change. Sellers should consult a qualified attorney, CPA, or other appropriate professional before making decisions based on their specific situation.
From the seller playbook: Professional Photography and Virtual Tour Standards
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
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