Budget $1,500 - $5,000 for professional short-form video production including editing and drone footage. The ROI depends on your price point - on a $2M+ property, even a modest increase in buyer competition from video marketing can produce tens of thousands in additional sale price. Below $750K, a well-shot iPhone video with professional editing may suffice. The distribution strategy matters more than production budget.
⚠️ UNVERIFIED: No T1/T2 source located as of 2026-08-01.
This article provides general educational information only. It is not legal, tax, financial, insurance, compliance, housing, brokerage, or professional advice. Rules, tax rates, obligations, enforcement practices, and market conditions vary by property, building, contract, municipality, and jurisdiction, and they change. Sellers should consult a qualified attorney, CPA, or other appropriate professional before making decisions based on their specific situation.
From the seller playbook: Video Marketing and Social Media Distribution
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
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