Short-form property videos - 60 to 90 seconds - optimized for Instagram Reels, TikTok, and YouTube Shorts generate the highest engagement. Lifestyle-focused content that shows the neighborhood, commute, and daily living experience outperforms traditional walkthrough videos. Drone footage adds perceived value for townhouses and suburban homes. The key is distribution: a great video with no audience strategy is wasted production cost.
⚠️ UNVERIFIED: No T1/T2 source located as of 2026-08-01.
From the seller playbook: Video Marketing and Social Media Distribution
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
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