Your pricing strategy should be dictated by current market conditions, not aspirational thinking. In a rising market, price slightly below comps to trigger a bidding war. In a flat market, price at the exact market-clearing rate to signal transparency. In a declining market, underprice to create artificial competition and prevent your property from chasing the market down.
⚠️ UNVERIFIED: No T1/T2 source located as of 2026-08-01.
From the seller playbook: The Market-Making Pricing Strategy
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
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