Open houses are strategically superior, especially at launch. Compressing showings into a single 90-minute window forces buyers to overlap, creating visible social proof of demand. When buyers see other qualified people measuring rooms and conferring with brokers, fear of missing out kicks in, producing bolder, faster offers with fewer contingencies. Private showings dilute this competitive energy and give buyers false comfort that they have time.
⚠️ UNVERIFIED: No T1/T2 source located as of 2026-08-01.
From the seller playbook: Showing Density Optimization
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
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