Social & motion
Instagram and Facebook. Reels, Stories, feed campaigns and organic publishing. An arresting first frame, then a reason to look closer.
Managed campaignsSTUDIO
Strategy. Creative. Distribution.Explore the possibilities ↓
Buying or renting
a home.
Before someone compares the numbers, something makes them stop: the light across a room, space for a long dinner, a neighborhood they can picture becoming part of their day, a memorable shared amenity. A good story helps clients see how a property could become their life, their home.
STUDIO finds that story in the property itself. We turn features into benefits people can feel, then give them the photographs, film, and details to believe it. For our clients, sellers and landlords, that means a memorable presentation of their most important asset. For buyers and renters, that means a reason to look closer—and a clear next step.
The art
of coming
home.
A new perspective on a familiar feeling.Your story.
Beautifully told.
Fantastic media makes a feeling tangible. A photograph draws you in. A film lets you move through the space. The right words connect the home to the life around it. We shape your marketing materials into one coherent campaign, with an opening that earns attention and details that reward it.
- Campaign concept & visual direction
- Listing, social & advertising copy
- Photography enhancement, film & short-form video
- Landing-page & email creative
Deliverables and production scope are agreed in your brief. Photography shoots, specialist vendors and third-party placements are scoped before booking.
Tell us about your property ↗Campaign stories,
shaped by the property.
A starting point for a conversation.
Room to live.
BOTWAY STUDIO / ILLUSTRATIVE CONCEPTThe story & the recommendation
A rental is the setting for everyday life. Make the light, the layout and the feeling of coming home the reason someone stops scrolling to focus on your property.
Lead with a short vertical tour and a concise property page. Use paid social for discovery and Search for active rental intent; keep inquiries and tours easy to request.
Illustrative media budget$1,500
Paid social60% · $900
Search40% · $600
Media management · 15%$225
Example allocation, not a quote or a forecast. Creative is included with a brokerage agreement, or $1,000 separately. Publisher and local media allowances depend on available quotes.
Make the numbers yours ↓The widest net.
A considered media plan.
A great story needs to travel. We combine broad property exposure with researched placements: where people are looking, what they are reading and which channels fit the property. Geography, search intent, publication readership and verified property facts guide the plan.
Search & discovery
Google Search for active intent. Display and YouTube placements can extend the story when the budget and campaign call for them.
Campaign-dependentProperty platforms
MLS distribution and eligible property portals, with paid upgrades considered separately. Availability depends on the property, market and platform rules.
Listing-dependentEditorial & publishers
Local and national digital publications, print and specialist property titles. We research readership, geography, current media kits and placement options, then coordinate the buy around the property and your budget.
Quoted & booked separatelyDirect & personal
Property landing pages, permission-based email, broker outreach and neighborhood direct mail. A coherent presentation from the first impression to the inquiry.
Owned & placed mediaBeyond the screen
Project signage, out-of-home and specialist video or connected-TV buys can extend a campaign beyond property search. We explore the formats and locations that fit the project with specialist media partners.
Specialist quote requiredEarned media & PR
An architectural detail, a thoughtful restoration, a designer’s perspective or a change in the neighborhood can be the beginning of a bigger story. When the facts support it, we research relevant journalists and publications, shape the pitch and pursue editorial coverage. Earned attention is an opportunity, never a purchased promise.
Editorial coverage, when the story earns itPlacements depend on inventory, platform approval, property eligibility and local advertising rules. Specialist media is quoted before booking; publisher coverage and PR outcomes are never guaranteed. Platform names describe available channels, not endorsements or partnerships.
The process,
from story to launch.
A clear brief, a creative point of view, an agreed spend. Then a campaign you can follow.
01The brief
We learn the property, research the market and find the benefits worth building a story around. Your goals, timing and budget shape the brief. Usage rights are covered in the standard agreement.
02The direction
We develop the narrative, visual direction and media assets, then recommend a researched channel mix and itemized media plan. You review the creative and approve the spend.
03The launch
We put the story into the right formats and launch across the agreed channels, from listing platforms and social to relevant publications. When there is a credible editorial angle, we pursue earned coverage too.
04The refinement
We review delivery, engagement and inquiries, report what is happening and adjust the creative or media mix as the campaign runs.
Your investment.
Clear numbers.
You choose the advertising budget. We recommend how to use it based on the property, the project scope and your goals.
Creative production
Includedwith a Botway brokerage agreement
Or $1,000 as a standalone Studio project. The creative brief defines the deliverables.
Media management
15%of advertising spend
Planning, placement, monitoring and campaign refinement. Media is billed separately at cost.
Advertising
Your call.your budget · your project
No fixed advertising package. We agree the spend with you before launch and quote specialist placements before booking.
Your campaign,
in numbers.
Move the slider to explore an advertising budget. These are planning examples; your actual spend is agreed in the campaign brief.
$0$30,000
- Advertising, at cost
- $5,000
- Media management · 15%
- $750
- Creative production
- Included
- Illustrative total
- $5,750
Planning estimates in USD, before applicable taxes or separately approved third-party costs. Brokerage compensation remains governed by your brokerage agreement. Creative production being included does not include advertising spend.
Let’s give your
property a voice.
Tell us what you are bringing to market. We’ll come back with a creative direction, a recommended campaign and a clear scope.
One agreement. A clear permission to create.
Our standard terms cover the rights needed to edit and advertise the materials you provide. You retain ownership and supply material you own or are authorized to license. Any restrictions belong in the brief.
BOTWAY STUDIOProperty. Perspective. Possibility.Campaign imagery is illustrative.