Your building's specific rules define your buyer - not just purchasing power. If your co-op requires 30% down, 24 months of post-closing liquidity, and prohibits pied-à-terre use, your buyer persona is a primary resident with substantial liquid reserves. Map your building's financial thresholds, sublet policies, and board culture before listing, then target marketing to match that exact demographic.
From the seller playbook: Identifying the True Buyer Persona and Segmentation
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
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