You likely haven't aligned your marketing to your building's actual buyer profile. If your co-op board demands strict DTI ratios and massive post-closing liquidity, mass-market advertising wastes time on unqualified prospects. Build a targeting matrix that filters for institutional constraints, income verification requirements, and lifestyle compatibility - then direct your digital marketing to intercept those specific buyer segments.
From the seller playbook: Identifying the True Buyer Persona and Segmentation
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
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