Ask your broker to provide weekly attribution data: which platform generated each inquiry, which inquiries converted to showings, and which showings produced offers. After two weeks, reallocate effort toward channels producing qualified leads rather than casual clicks. StreetEasy and the RLS typically drive the most transaction-ready traffic in NYC - social media drives awareness but lower-intent inquiries.
This article provides general educational information only. It is not legal, tax, financial, insurance, compliance, housing, brokerage, or professional advice. Rules, tax rates, obligations, enforcement practices, and market conditions vary by property, building, contract, municipality, and jurisdiction, and they change. Sellers should consult a qualified attorney, CPA, or other appropriate professional before making decisions based on their specific situation.
From the seller playbook: Broker Marketing vs. Direct Marketing
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
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