A broker open house is a private showing exclusively for cooperating agents - typically held within the first week of listing. Agents preview the property and match it to their active buyer pipeline. This is one of the most effective tools for generating qualified showings from pre-screened buyers because agents know exactly which clients are looking for your property type and can schedule private showings immediately.
From the seller playbook: Broker Marketing vs. Direct Marketing
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
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