Between 150-300 words for online platforms. Front-load the most compelling specifics in the first two sentences - that is all most buyers read before deciding to click through or scroll past. Structure the description with the property's unique differentiator first, followed by key specifications (rooms, exposure, renovations), then building amenities and location details. Every sentence must earn its place by providing a fact that helps buyers decide.
This article provides general educational information only. It is not legal, tax, financial, insurance, compliance, housing, brokerage, or professional advice. Rules, tax rates, obligations, enforcement practices, and market conditions vary by property, building, contract, municipality, and jurisdiction, and they change. Sellers should consult a qualified attorney, CPA, or other appropriate professional before making decisions based on their specific situation.
From the seller playbook: Listing Description Copy Strategy
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
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