Fair Housing laws prohibit language that indicates preference based on race, religion, national origin, sex, familial status, or disability. Avoid terms like "perfect for young professionals," "family neighborhood," "walking distance to church," or "master bedroom" in some markets. Beyond compliance, skip vague superlatives like "charming" or "cozy" - buyers read these as code for "small." Use specific, measurable details that help buyers self-qualify.
From the seller playbook: Listing Description Copy Strategy
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
More questions on this topic
List for free, or go full service for 1%.
Use the playbook yourself, or let us run pricing, marketing and negotiation.