Both serve different purposes. Open houses generate volume - they create social proof when multiple buyers view simultaneously, which can trigger competitive behavior. Private showings allow deeper engagement with serious, pre-qualified buyers. The best strategy combines both: launch with a well-promoted open house to create urgency, then shift to private showings for serious follow-up. Track conversion rates to know which channel is producing offers.
From the seller playbook: Open House vs. Private Showing Strategy
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
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