Sunday 11am-1pm is the standard primary window, with Saturday 12pm-2pm as secondary. Avoid holiday weekends and the first weekend of a new month (when many buyers are focused on moving logistics). In Manhattan, midweek evening showings (Tuesday/Wednesday 5:30-7pm) can capture finance professionals who work weekends. Compress your open house window to 90 minutes maximum to create overlap and visible buyer density.
From the seller playbook: Open House vs. Private Showing Strategy
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
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