On a $2,000,000 sale, the difference between 1% and 3% listing-side commission is $40,000. If the lower-fee agent provides the same marketing quality, pricing strategy, buyer follow-up, and transaction management, the savings flow directly to your net proceeds. The key question is not the fee alone - it is whether execution quality remains strong at the lower price point.
From the seller playbook: How to Choose a Listing Agent in NYC
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
More questions on this topic
- What questions should I ask a listing agent before hiring them?
- How do I know if an agent is overpricing my home to win the listing?
- What should a listing agent's marketing plan include?
- Should I choose the agent who says they can get the highest price?
- How do I compare listing agents with different commission rates?
- What does a listing agent actually do after accepting an offer?
List for free, or go full service for 1%.
Use the playbook yourself, or let us run pricing, marketing and negotiation.