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What should a listing agent's marketing plan include?

Professional photography, floor plans, video where appropriate, staging guidance, SEO-optimized listing copy, simultaneous syndication across REBNY RLS and all consumer platforms, open house strategy, digital advertising where warranted, and a specific production timeline showing everything ready before launch. See digital listing optimization for platform-specific best practices.

From the seller playbook: How to Choose a Listing Agent in NYC

This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.

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Use the playbook yourself, or let us run pricing, marketing and negotiation.