Ask how they arrived at their pricing recommendation, what their marketing plan includes before launch day, how they handle buyer follow-up, how you will receive updates and data, how they compare offers beyond price, what happens between accepted offer and closing, and what exactly their fee covers. Evaluate the specificity of their answers - vague responses signal a vague process.
From the seller playbook: How to Choose a Listing Agent in NYC
This is general information, not legal, tax or accounting advice. Every situation is different. Talk to a licensed attorney, accountant or tax professional before you act.
More questions on this topic
- Is a 1% listing fee worth it compared to 2-3%?
- How do I know if an agent is overpricing my home to win the listing?
- What should a listing agent's marketing plan include?
- Should I choose the agent who says they can get the highest price?
- How do I compare listing agents with different commission rates?
- What does a listing agent actually do after accepting an offer?
List for free, or go full service for 1%.
Use the playbook yourself, or let us run pricing, marketing and negotiation.